Gift reveal
Box, ribbon, first reaction. The most shared format in the category.
AI UGC for jewellery brands
Jewellery ads that look worn, not photographed.
Shoppers want to see the piece on a real hand, in real light, being worn to dinner. We study the jewellery ads that keep running, write scripts around them, and deliver edited UGC two days after the brief.
Built around jewellery buyers, hooks and gifting peaks.
2 daysfrom brief to edited video
1 dayfrom discovery to brief
The problem
Where jewellery ad budgets leak.
Peak dates: Valentine's Day, Mother's Day, holiday gifting, wedding season. Creative that arrives late or looks generic costs the most in those weeks.
- 01
A piece looks different on every screen and every neck.
Studio shots sell the design. They do not answer whether it feels delicate, how it catches light, or how big it really is.
- 02
Buyers are nervous about the price.
A gold chain is a considered purchase. People need to see someone like them wearing it before they trust the page.
- 03
Gifting seasons give you one shot.
Valentine's Day, Mother's Day, the holidays and wedding season all have hard deadlines. A creator who is a week late is a missed quarter.
- 04
Every collection needs fresh angles.
A new drop means new creative across rings, necklaces and earrings. Booking creators for each one does not scale.
Formats that keep running
The jewellery angles we start from.
Pulled from live competitor ads, then rewritten for your product.
Layering and styling
One piece, three outfits. Shows range and pushes basket size.
Does it tarnish?
A wear test over days. Answers the question most buyers have and few ads address.
Scale shots
On a hand, next to a coin, against a collarbone. Removes the size doubt.
Sample hooks we would test
- “I wore this every day for a month. Here is how it looks now.”
- “Please do not buy a gift for her before you watch this.”
- “Three ways to wear one chain so it looks like six.”
How it works
From first call to finished videos in three days.
Briefs land one day after discovery. Edited videos land two days after the brief.
Discovery
One call. We learn the product, the buyer, the offer, and what you have already tested. Bring your best and worst ads. The worst teach us more.
Find what your competitors are running
We pull the live ads of your closest competitors and sort them by how long they have been running. Advertisers kill losers fast, so an ad that survives 60 days or more is paying for itself. We tag the hook, the format, the offer and the type of person on screen.
HookRunningFormatWore it daily for 30 days. Honest review.88 daysWear testGift reveal: her reaction76 daysUnboxingOne chain, three ways64 daysStylingIs solid gold worth it?55 daysVoiceover and b-rollIllustrative example
Write viral scripts, skip the trial and error
Patterns that repeat across winning ads become your starting point. We adapt them to your product and write several angles with a few hook variants each. You test ideas that already have proof behind them.
Hook I wore this every day for a month. Here is how it looks now.
Body Day one next to day thirty, same light. Mention the clasp and the weight. Show it with a plain tee, then with a dress.
CTA Free gift box on every order. Link below.
Brief and storyboard
Every video gets a shot by shot brief: the hook, the voiceover, what is on screen, how long each beat runs. You approve the storyboard before anything is produced.
- Wrist and chain in window light0 to 2s“A month of wearing this every single day.”
- Slow turn, sparkle on the move2 to 7s“Same chain. Showers, gym, flights. No green neck.”
- Layered with a second piece7 to 14s“It sits flat, and it layers well with thinner chains.”
- Gift box on a table14 to 20s“It comes boxed, so it is ready to give. Link below.”
Final videos in your brand
Edited 9:16 videos with captions, your colours and your product, cut for Reels, TikTok and Shorts. Order five or order fifty. The turnaround does not change.
What the data says
Creative decides the result. Most budgets treat it as the cheap part.
49%
of the sales lift from advertising comes from creative
The largest single factor, ahead of brand, reach and targeting.Nielsen and NCSolutions, 2023, nearly 450 sales effect studies46%
trust in user-generated images, against 27% for brand images and 5% for ads
People believe other people. The format that looks like a person wins the first three seconds.Olapic and Cite consumer survey (vendor commissioned)$500+
is the usual price of one professional UGC video, with 3 to 10 days of turnaround
Most pro creators quote between $500 and $1,200 per video. Ten videos is a five figure test.JoinBrands UGC rate guide, 20262.5
weekly views per person on a cold audience is where fatigue usually starts
A 20 to 30 percent drop in click-through from baseline is the other common trigger to swap the creative.Practitioner guidance, Superads and Hawke MediaFrom our own work
- 30+ people across five countries
Creators vs AI UGC
Same style of ad. Different clock.
Freelance creators
- Time to a finished video3 to 10 days once a creator is booked, plus shipping
- Cost of testing ten ideasUsually $500 to $1,200 per video from a professional creator
- VolumeCapped by who is available this week
- ConsistencyEach creator reads your brief differently
- Where the ideas come fromYour best guess
yukti. AI UGC
- Time to a finished video2 days from the brief
- Cost of testing ten ideasOne fixed package, shown in the demo
- VolumeAny number, same turnaround
- ConsistencyOne direction, one set of brand rules
- Where the ideas come fromAds that have already run for 60 days or more
Built per category
Selling something else?
Each category has its own competitor set, hooks and storyboards.
Questions
Before you book.
What is AI UGC?
Videos in the style creators make: a person talking to camera, showing a product, reacting to it. We build them with AI presenters and voices, write the scripts ourselves, and edit them in-house. Nobody has to film anything.
Do I have to ship product?
Usually not. Product photos and a short clip of the product are enough for most formats. Some, like texture close-ups, work better with real footage, and we tell you which during discovery.
Will the ads get rejected on Meta or TikTok?
Platforms have rules on AI disclosure and on claims, and they change. We flag what applies to your category and platform before anything goes live. We also never invent testimonials. Scripts come from real product facts and real reviews you provide.
How many videos can I order?
Any number. Five or fifty, the clock is the same: briefs one day after discovery, edited videos two days after the brief.
What do you need from me?
A call, your product details, the competitors you watch, and any ads you have already run. Brand colours and logo help. That is the whole list.
Who is yukti.?
Yukti is an AI research company with an applied arm. AI UGC brings creative research, scripts and video production into your paid social workflow.
Book a demo
See your category's winning ads in the demo.
We pull your competitors' longest running ads before the call, so you leave with real hooks and a first brief outline.
- Briefs one day after discovery
- Edited videos two days after the brief
- Order any number